New initiative to give Lakefront Trail users the latest conditions

For many years, Active Trans has used its blog to provide Chicago Lakefront Trail users with regular updates about trail conditions, detours and events affecting trail use.

Released Tuesday, March 8, 2011

Contact:
Ethan Spotts
Mobile 312.919.1423
Office 312.427.3325 x 287
ethan@activetrans.org

Prepare for your bike commute with Lakefront Trail conditions “traffic report”
Check out www.activetrans.org/lakefront starting Wednesday morning for current conditions

As countless Chicagoans wake up in the morning and tune in traffic reports before hitting the road, thousands of others local residents are in need of a much different “traffic report” as they hop on their bikes and commence their daily commute on the Chicago Park District’s Lakefront Trail.

For many years, the Active Transportation Alliance has used its blog to provide Lakefront Trail users with regular updates about trail conditions, detours and events affecting trail use.

Active Trans is now launching an expanded reporting system at www.activetrans.org/lakefront that allows trail users to share current trail conditions via Twitter to provide more timely information on the conditions of the 18-mile trail.

My Heart is all a-Twitter

While I know there is a lot of debate about how much social marketing is too much social marketing, I wanted to share with readers that I occasionally twitter.  I try not over use it and descr